Local SEO makes it possible for your website to be ranked highly on local searches. A good business that has the intention to grow knows the importance of reaching out to potential customers right where they are and this is where local SEO comes into play. In as much as online transactions have taken over, it cannot be ignored that there are customers who want to come directly to your retail store or right into your physical establishment to get the products and services they need. Such customers, therefore select results that are specific to the cities, state or country that are relevant depending on what they are looking for, where they are or where they are headed. For instance, if you run a hotel business, then you are better off being listed locally because it is only through local SEO that you manage to attract customers and offer them more details on how to find you even though you make it possible for them to place bookings online. The local SEO service does have its benefits and they include the following. 1. It improves brand visibility among your local customers, which is very good because they are the people who can conveniently reach out to you without worrying about distance and delays in the delivery of what they are looking for. 2. It boosts your brand popularity within the city you are located, the country or even the state where you are located. The more popular you are locally the more traffic you should expect and this is one of the greatest benefits of local SEO services. You basically increase footfalls to your office or retail outlet. 3. It makes it easier for the last minute shopper to find services or products without any time limitations. This is the group of customers that does not have delay allowances and when local SEO is working for you, you can be sure you do not leave them out because they can find you fast and you can convert them just as fast. The service makes it possible for you to tap into this segment. 4. When you optimize your site, you manage to build trust among local customers and they also become very familiar with your brand. Nothing works better in fetching loyal customers than trust and this is exactly what you will get when you tap into the local search engine optimization. In as much as international markets matter to you, local business is what keeps you going and you therefore cannot forget to give your best to those closest to you. 5. Local SEO saves you from unnecessary competition. Without it, you would have to fight for the masses with the rest of the companies or businesses across the globe. But when you embrace local SEO, you know that the competition is greatly reduced. You just need to put your best foot forward locally to increase your traffic and boost rankings to get better results. It helps you narrow down the competition to increase your success rates. When you are looking for a local SEO company, make sure you get a reputable and trustworthy one for the best services. The best local SEO company should have your best interests at heart and should come up with effective strategies.
The headline of every sales copy must attract attention. However, this is not primarily an article about attention grabber words. We will cover this topic detailed in a later article. Once again we will cover human nature. Remember, copywriting is salesmanship - and salesmanship is knowledge of human nature.The following five ideas are a few examples how to get attention.
Money & Profit
You have seen on TV and magazines the many ads that have only one topic. "How To Make Money by doing..." or "How To Make Profit by..." Most people are interested to earn additional money for a better living. Unfortunately many scams and investment fraud schemes are based on this human desire. Con men tell you additional, it's easy with no or little work. That's what everybody is looking for. And although most people know that these promises are too good to be true, many invest their hard earned money. Apply psychology - not the false promises of con men - to your serious business and you will become a winner.
Ambition & Career
Most people in our society are interested to make a career and to climb up the corporate ladder. If you are offering something that helps people to come forward, show your prospects how your product, information, or service will help them.
You regularly see book titles or ad headlines "The Secret of..." Do you have ever seen the infomercials of Brad Richdale on TV? Do you remember the headline - "Secrets to Making Money Now"? Instead of using simply "How To Make Money Now" the first word was Secrets. Whatever you think about Brad Richdale; he knows that people are always interested in "Making Money Now" and not any time in the future and additional he used curiosity. It looks simple, right? But in reality we too often overlook the simple because we try to explain too many things at one time.
Extravagance & Exclusivity
People want always the best, and if possible, at a bargain price. But this is also a way to sell a high-priced product. For example, just imagine a young women, single and without children. She is working as cashier in a supermarket. She's not making much money, but she can afford her living. She sees on ads and on television a model using a specific face cream. She goes to the next drug store and asks for this face cream. It's expensive and she hesitates. So the salesperson in the drug store tries to sell her a similar low-cost product. What you think will happen? Will she buy the low-cost product? In most cases she will not. Although she doesn't have the money at this time, she wants for herself the best (or what she believes is the best), and she will buy it although it is expensive. May be she will not buy in that moment. But then she will save in the next week some money and buy it when she can afford it.
People like it to buy something that improves their living or makes life easier. The list of products, which make our life easier, is endless, e.g. kitchen and gardening tools, furniture, etc. Now you have some ideas how to write copy that gets attention, but you want...
The AIDA Formula Always Will Help You To Sell
Attention - You have to get your prospect's attention.
Interest - You have to build interest after you have someone's attention. You develop interest by informing the reader exactly how your product or service will positively affect their life.
Desire - You stressed the benefits and now you have to make your offer so perfect that the prospect is feeling bad when they don't buy. Make your offer irresistible by offering a better guarantee than your competitors, giving a bonus, or anything other you find helpful. Also very important - offer and provide an excellent service. Everybody likes to buy but hates to be sold. People always enjoy the feeling that you do your best to help them instead of feeling your only intention is to sell what you have to offer. But never offer service you cannot really provide.
Action - Last you have to close the sale by motivating your prospects to order. Make it easy and tell people it's easy to order. Offer different ways how to order (0800-number, fax, e-mail). Offer different payment options. If you do it in a pleasant way - you will get the order.
We know copywriting is time consuming to learn but if you really want to have a career in copywriting or do copywriting in your business you can try Clickfunnels (ClickFunnels Review Here). It is a funneling software that will ease your worries in creating series of scripts, email sequense and more. It's an app that is fully built in of all features that you will need in a funnel. Also, Funnel Script is a script that were developed and proven to convert and help your business attract more customer by Russell Brunson of Clickfunnels.